Hi, I’m
Matt

My experience is rooted in working on brands in entertainment, music, arts & culture, gaming, wellness, and lifestyle, where community, connection, and experience matter. I bring that perspective to ambitious brands across a range of sectors.

Brands that actually matter to people.

I lead from inside the work, not above it. I get into the details, protect my team, and stay until the job is done.

I'm not a
consultant.

I don't drop a strategy deck and disappear. I'm in the Slack, the briefs, and in the room when the hard decisions get made. I build trust with the team early and stay until the work is actually done.

Better than
an agency.

No account managers, no chain of command, no generic playbooks. You deal directly with me, a senior marketer who knows your industry and treats your business like it's worth fighting for.

Mindful
leadership.

I've led teams through IPOs, compliance crises, and impossible timelines. What kept people performing wasn't pressure. It was trust. I build it fast, protect it consistently, and push for excellence without burning people out. Every win gets celebrated. Every problem gets named directly and fixed.

Hi, I’m
Matt

Hi, I’m
Matt

My experience is rooted in working on brands in entertainment, music, arts & culture, gaming, wellness, and lifestyle, where community, connection, and experience matter. I bring that perspective to ambitious brands across a range of sectors.

Brands that actually matter to people.

I lead from inside the work, not above it. I get into the details, protect my team, and stay until the job is done.

I'm not a
consultant.

I don't drop a strategy deck and disappear. I'm in the Slack, the briefs, and in the room when the hard decisions get made. I build trust with the team early and stay until the work is actually done.

Better than
an agency.

No account managers, no chain of command, no generic playbooks. You deal directly with me, a senior marketer who knows your industry and treats your business like it's worth fighting for.

Mindful
leadership.

I've led teams through IPOs, compliance crises, and impossible timelines. What kept people performing wasn't pressure. It was trust. I build it fast, protect it consistently, and push for excellence without burning people out. Every win gets celebrated. Every problem gets named directly and fixed.

Hi, I’m
Matt

Hi, I’m
Matt

My experience is rooted in working on brands in entertainment, music, arts & culture, gaming, wellness, and lifestyle, where community, connection, and experience matter. I bring that perspective to ambitious brands across a range of sectors.

Brands that actually matter to people.

I lead from inside the work, not above it. I get into the details, protect my team, and stay until the job is done.

I'm not a
consultant.

I don't drop a strategy deck and disappear. I'm in the Slack, the briefs, and in the room when the hard decisions get made. I build trust with the team early and stay until the work is actually done.

Better than
an agency.

No account managers, no chain of command, no generic playbooks. You deal directly with me, a senior marketer who knows your industry and treats your business like it's worth fighting for.

Mindful
leadership.

I've led teams through IPOs, compliance crises, and impossible timelines. What kept people performing wasn't pressure. It was trust. I build it fast, protect it consistently, and push for excellence without burning people out. Every win gets celebrated. Every problem gets named directly and fixed.

Hi, I’m
Matt

A Trip to the Moon

Executive experience.
Real business impact.

Executive experience.
Real business impact.

Executive experience.
Real business impact.

I founded Trip To The Moon Marketing in 2014. Since then, we've partnered with brands across entertainment, music, arts & culture, gaming, wellness, and lifestyle (including Cannabis) to build the kind of marketing that actually moves the needle.

I bring more than two decades of experience spanning agency rigour at BBDO Advertising (trained in big agency structure, process, and planning), nearly a decade of in-house marketing leadership at Nintendo of Canada (trained in Kaizen, perpetual planning, and efficiency, working side by side with Nintendo of America and Japan), and executive leadership at Meta Growth Corp, (Canada’s #1 Cannabis retailer at legalization where we scaled the company from 5 to 350 people, took the company public, and went through multiple acquisitions).

I bring more than two decades of experience spanning agency rigour at BBDO, nearly a decade of in-house marketing leadership at Nintendo, and C-suite execution at Meta Growth Corp, where I helped scale the company from 5 to 350 people through an IPO, and multiple acquisitions.

I've been through the pivots, the crises, the rapid growth, and the hard resets. That experience doesn't just inform how I work. It's what I bring to every engagement.

I’m steady through pivots, friction, and challenges, because I’ve successfully navigated them all, many times before.

I've been through the pivots, the crises, the rapid growth, and the hard resets. That experience doesn't just inform how I work. It's what I bring to every engagement.

Matt has a rare ability to bring together the right people, align multiple teams around a shared vision, and keep projects moving with clarity and purpose. We wouldn't hesitate to recommend him to any organization looking for an experienced marketing leader who knows how to build strong teams and deliver meaningful business outcomes.

Heather Kerrison

|

Founder

Wild Media Co.

Matt has a rare ability to bring together the right people, align multiple teams around a shared vision, and keep projects moving with clarity and purpose. We wouldn't hesitate to recommend him to any organization looking for an experienced marketing leader who knows how to build strong teams and deliver meaningful business outcomes.

Heather Kerrison

Founder

Wild Media Co.

Matt has a rare ability to bring together the right people, align multiple teams around a shared vision, and keep projects moving with clarity and purpose. We wouldn't hesitate to recommend him to any organization looking for an experienced marketing leader who knows how to build strong teams and deliver meaningful business outcomes.

Heather Kerrison

|

Founder

Wild Media Co.

Matt Ryan, Fractional CMO, at his desk with a laptop

I lean in, solve the big problems, and get it done.

Matt Ryan, Fractional CMO, at his desk with a laptop

I lean in, solve the big problems, and get it done.

Matt Ryan, Fractional CMO, at his desk with a laptop

I lean in, solve the big problems, and get it done.